I’m Kushal.
A copywriter with over nine years of experience across two major continents and multiple markets. KFC, Google, Kit Kat, Vice and YouTube are brands that the young trainee in me would’ve killed to work on.
I’ve always been fascinated by non-traditional advertising that goes beyond a well-crafted TV spot. Creating unconventional work that gets talked about on the internet is what truly delights me as a copywriter. I’ve been fortunate to have achieved some of advertising’s top honours for my work. The next couple of paragraphs are about me (not-so) humble-bragging about them, feel free to scroll to the end.
I was ranked the #1 Creative Director on the Cannes Creativity Report in 2022, and was part of the team that helped lead Dentsu to become the #1 agency in Asia at Cannes (Top 3 in the world) that same year. My work also helped Vice News become one of the top 3 brands at Cannes, beating the likes of Apple and Burger King.
A Titanium, multiple Grand Prix, a Yellow Pencil and many awards later, I was poached by Courage in Canada.
Over the last two years in Canada, my work has been awarded at Cannes, the One Show, the Andys, the Clios (that was new), the Marketing Awards, the ADCCs and more.
More importantly, it gave me the belief that I would be able to flourish in a new country, a new market and a new culture.
Enough about me. Go look at my work and give it a gander. Thanks for reading.
P.S. Barack Obama (yep, him) follows my Twitter account.
Cannes Lions #1 Creative Director '22
•
IMPACT Magazine's 30 under 30
•
D&AD's Annual List: #18
•
Cannes Lions #1 Creative Director '22 • IMPACT Magazine's 30 under 30 • D&AD's Annual List: #18 •
Cannes Lions
Agency of the Year
One Titanium Lion
Three Grands Prix
One Gold Lion
Four Silver Lions
Three Bronze Lions
D&AD
One Yellow Pencil
Four Graphite Pencils
Three Wood Pencils
One Shortlist
One Show
One Best of Discipline
Seven Gold Pencils
Ten Silver Pencils
Two Bronze Pencils
Spikes Asia
Four Grands Prix
Five Gold
Four Silver
Five Bronze
ADCC
1x Bronze
Gerety
Two Grands Prix
Two Gold
Clio
1x Silver
Andy’s
1x Gold
Marketing Awards
1x Gold
1x Bronze
Kyoorius
One Black Elephant
Fifteen Blue Elephants
Sixteen Baby Blue Elephants
Applied Arts
2x Experiential / Event